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Serendpity Online Marketing

Serendpity Online Marketing

Location: Hereford, UK
Approvals: 0
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  The Three Main Ways That Make Serendipity Online Marketing So Different From The Rest.

Intelligent Research:
Many Optimisation or PPC companies just take the keywords given to them by the client. At SOM we always carry out detailed research. Yes it costs a bit more, but you end up with a detailed knowledge about your market place.

Intelligent Construction:
Whether you're talking about setting up a PPC campaign, or the way you use the words in your website, SOM ensures that they are set up in the most effective manner.

Intelligent Analysis:
Once you have the traffic you must ensure that you know what is working and what is not and why.

  • Business Support

  • Marketing

  • Internet

  Products & Services

Keyword Research

  The most vital stage of any online campaign, whether for Search Engine Optimisation (SEO) or Pay Per Click ( PPC). Best done before a site is built (as this allows the pages to be constructed around the phrases known to be of interest to potential customers – the site thus ends up speaking their language) the keyword research that SOM provides is second to none.

If the site has already been built then the research is still very much valid as it allows for more effective PPC campaigns to be constructed and for special “spider friendly” resource pages to be added to any existing site, as well as for the tuning for any current pages.


Competition Research

  Especially vital in the battle for links, SOM’s Competition report provides details of:-

The competitions’ external and internal linking structures
The competitions’ use of SEO on page techniques
Weaknesses that can be exploited
In essence the competitors sites are dissected, thus providing you with the information needed by which to beat it in the Search Engine Marketing arena.


Pay Per Click Management

  Specialising on Google, SOM has a track record of producing winning PPC campaigns and in turning around poorly performing campaigns that others have set up. All sizes of campaigns constructed and maintained. MSN and Yahoo accounts also managed. Besides basic campaign construction, SOM can also provide:-

Full analytical support
Squeeze pages
Video & audio landing pages
Full training also provided in order that businesses may set up and run their campaigns in house

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